Nov 30, 2023  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin

Management and Marketing

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Program: B.S.B.
Department of Management and Marketing
Richard T. Doermer School of Business

Neff Hall 340 ~ 260-481-6470 ~

Doermer School of Business Undergraduate Student Success Center

Neff Hall 366 ~ 260-481-6472 ~

Through the Department of Management and Marketing, the Richard T. Doermer School of Business offers programs in management and marketing.  The Bachelor of Science in Business (B.S.B.) program is accredited by The Association to Advance Collegiate Schools of Business (AACSB).

The management major provides students with an opportunity to study a broad scope of business and economics subjects, as well as concepts and theories of managing complex business operations. The courses stress goal setting, planning, controlling, and problem solving in the context of major business firms in domestic and international environments.

The marketing major is concerned with the movement of goods and services from the producer to the customer. It encompasses such topics as consumer behavior, product development, pricing, channels of distribution, promotion, marketing research, and effective management of corporate marketing operations.

For program descriptions, see Programs  in this Bulletin.

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