Apr 30, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin

BUS M415 - Advertising and Promotion Management

Basic concepts applicable to the use of advertising and sales promotion. Addresses the overall planning, management, and integration of the firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications as they may relate to different cultures.

Preparation for Course
P: BUS M301.

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.