Apr 30, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin

BUS M405 - Consumer Behavior

This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.

Preparation for Course
P:  BUS M303

Cr. 3.
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria: business majors who have met the pre-business requirements and been admitted into one of the business majors; or students that have declared other pre-approved programs or minors which require particular business courses, and completed all course prerequisites; or students that have obtained written permission from the department through which the course is offered.