Apr 30, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin

BUS M201 - Marketing for the Small Business

Overview of marketing management as it applies to the small business.  Gain an understanding of traditional and non-traditional marketing techniques.  Determine best marketing plan for different types of ventures. 

Cr. 3.
Notes
This course is required for the Certificate in Small Business Management.
No credit toward a B.S. in business.