Marketing (B.S.B.)

Area I—Linguistic and Numerical Foundations Credits: 9

• COM 11400 - Fundamentals of Speech Communication Cr. 3.
• ENG W131 - Elementary Composition I Cr. 3.

• (grade of C or better required)

• MA 15300 - Algebra and Trigonometry I Cr. 3.

Area II—Natural and Physical Sciences Credits: 6

See Part 2 General Education Requirements for approved courses 

Area III—The Individual, Culture, and Society Credits: 6

Three credits from the courses listed below and three additional credits in either PSY 12000 or SOC S161.

• ANTH E105 - Culture and Society Cr. 3.
• ANTH L200 - Language and Culture Cr. 3.
• COM 30300 - Intercultural Communication Cr. 3.
• INTL I200 - Introduction to International Studies: Emerging Global Visions Cr. 3.
• PACS P200 - Introduction to Peace and Conflict Studies - Humanities Perspectives Cr. 3.
• PSY 33500 - Stereotyping and Prejudice Cr. 3.

Area IV—Humanistic Thought Credits: 6

• Additional credits in approved Area IV courses: 3
  See Part 2 General Education Requirements for approved courses 

• PHIL 11100 - Ethics Cr. 3.

Area V—Creative and Artistic Expression Credits: 3

See Part 2 General Education Requirements for approved courses 

Area—VI Inquiry and Analysis Credits: 3

See Part 2 General Education Requirements for approved courses 

Business Principles Credits: 16

• BUS A201 - Principles of Financial Accounting Cr. 3.
• BUS A202 - Principles of Managerial Accounting Cr. 3.
• BUS J100 - Introduction to College and Business Careers Cr. 1.
• BUS J200 - Business Degree Seminar Cr. 0.
• BUS K201 - The Computer In Business Cr. 3
• BUS L200 - Elements of Business Law Cr. 3.
• BUS W204 - Social, Legal, and Ethical Implications of Business Decisions Cr. 3.

Economics Principles Credits: 16

• ECON E201 - Introduction to Microeconomics Cr. 3.
• ECON E202 - Introduction to Macroeconomics Cr. 3.
• ECON E270 - Introduction to Statistical Theory in Economics and Business I Cr. 3.

Management Processes Credits: 15

• BUS F301 - Financial Management Cr. 3.
• BUS K321 - Management of Information Technology Cr. 3.
• BUS M301 - Marketing Management in a Competitive Environment Cr. 3.
• BUS P301 - Managing Operations in a Competitive Environment Cr. 3.
• BUS Z302 - Management of Organizations and People Cr. 3

Management Policy and Strategy Credits: 6

• BUS J401 - Policy and Strategy Cr. 3.
• BUS W430 - Organizations And Organizational Change Cr. 3.