Nov 15, 2024  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [Archived Catalog]

JOUR J320 - Principles of Creative Advertising

Analysis of strategy employed in developing creative advertising, with emphasis on role of the copywriter. Research media, legal aspects, ethical standards as they apply to the copywriting functions. Place of the creative function within the advertising agency and the retail business.

Cr. 3.