Jun 16, 2024  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [Archived Catalog]

COM 44300 - Advertising Media

This course is an introduction to advertising media planning in traditional and new media to creatively and effectively reach targeted prospects. Attention is given to media characteristics, media terminology, scheduling, testing, and buying efficiencies. Included is the use of syndicated media research and development of media plans. Typically offered fall, spring and summer.

Cr. e.
Session Indicators
Typically offered fall, spring and summer.