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Undergraduate Bulletin 2010-2011 [Archived Catalog]

BUS M408 - Quantitative Methods for Marketing Management

Application of key quantitative tools to marketing management problems. Emphasis given to application of quantitative methods to basic marketing problems and the role of quantitative methods in marketing management.

Preparation for Course
P: BUS M303.

Cr. 3.
Session Indicators
(Irregular offering)
Notes
Enrollment in business (BUS) courses numbered 301 and above is restricted to students who meet established criteria (see business degrees section of Part 4). Students enrolled in programs other than business and economics may not enroll in business and economics courses that would encompass more than 25 percent of their degree programs.